This ad was a winner not just in Thailand, where it was released, but in the 30 countries around the world where it went viral.  ”Smoking Kid” generated more than 600,000 YouTube views in its first three days, proving there’s a promising future for smoking cessation campaigns in the digital era. Industry insiders called it “the best anti-smoking ad ever” for it’s “heartbreaking” and “touching” message, which spurred more than 200,000 discussions on various online platforms. In Thailand, it stimulated a 40 percent increase in calls to hotlines for smokers looking to quit.

Seriously, it's won awards for its impact and creativity. The campaign was developed for the Thai Health Promotion Foundation.
Credit: Upworthy
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